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UX Design for NFL Stats App - Microsoft Internship Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology, Sports Project Release Year: 2014 Project Duration: 3 Months Contributions: Concept, Research Study, UI Design, UX Design I was a part of the internship group-project 'Microsoft Foundry', where our team was asked to create a mobile app for Bing NFL. We used the then applicable, Metro Design System and designed for the Windows Phone. The available apps in the market - Bing Sports, ESPN and NFL Official were studied. We also conducted surveys through our design process. We created an app which had the following features:- A Lean back mode (enabling players to sit back and watch the game without distractions, saving battery life in dark mode.) Unified roster with injury and depth chart Red zone alert for other (live) games in In-Game Screen Shareable infographic Favourite team schedule with calendar integration + Home Page Personalization One-tap social share for game events Bing NFL Team: Designer Interns: Myself & Rasagy Sharma (From NID Ahmedabad and Bangalore Respectively) Programme Manager Intern: Prateek Dudeja (From XLRI Jamshedpur) Developer Interns: Lakshit, Hardik, Shubham Kansal & Karan (From IIT Bombay) Previous Project Next Project

Cartoon Strips for The Hindu Client Name & Place : The Hindu, Chennai, India Industry: Environment & Conservation Project Release Year: 2019 Project Duration: 2 Years Contributions: Concept, Comic Strip Design, Illustration, Copy Writing 'Ecotism' was a cartoon strip I created that was published every Sunday in The Hindu newspaper. This cartoon-strip idea was pitched to the newspaper. It ran from February 2017 to February 2019, publishing 102 cartoon strips. The Ecotism solely dealt with the subject of sustainable-development issues faced in India. Featuring select cartoon strips below. Previous Project Next Project

Print Design for Earthy Route Client Name & Place : Earthy Route, Mumbai, India Industry: Fashion, Environment & Conservation Project Release Year: 2020 Project Duration: 6 Months Contributions: Logo Design, Visual Identity Design, Print Design Earthy Route currently blogs on sustainable living and are an e-commerce clothing company. The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials. The media created were consciously made using as less-polluting-materials on possible. Previous Project Next Project

UX Design for Chettinad RMH Hostel Client Name & Place : Chettinad Group, Chennai, India Industry: Hospitality Project Release Year: 2020 Project Duration: 6 Months Contributions: Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Chettinad Rani Meyyammai Hostel was started in the year 1976 with the vision of providing a home away from home. As the hostel underwent a complete infrastructure makeover, a new visual identity was sought. The website too underwent a redesign after secondary & primary research to fine tune the ux-goals. The visual design system was also developed. The live website can be viewed here -https://www.ranimeyyammaihostel.org/ Developed by Anant Salgoankar, Bluish Green Planet for AMVDS. Previous Project Next Project

Set Design for Vidyalankar Institute of Technology Client Name & Place : Vidyalankar Institute of Technology, Mumbai, India Industry: Education Project Release Year: 2019 Project Duration: 2 Months Contributions: Concept, Illustration, Print Design Vidyalankar Institute of Technology is an engineering degree college based in Mumbai, India. We were required to design the stage-backdrop for their annual festival VERVE. Since we were printing on an unsustainable material - flex boards - we decided to split the entire décor into vertical rectangular panels. Each of these panels would have a few illustrations of these personalities and a motivational quote. Once the festival is over - these panels were to be put up in the hallway of the college as interior posters. AMVDS Design Team: Ashvini Menon, Nitya George and Jui Karhadkar Special Thanks: Mr. Suhas Shinde, Mr. Milind Talvalkar Previous Project Next Project

Branding for Technecon Healthcare Client Name & Place : Technecon Healthcare, Mumbai Industry: Healthcare Project Release Year: 2019 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Founded in 1998, Technecon Healthcare is one of India’s most trusted healthcare consultancy firms. One of their key roles is to weigh how feasible would the establishment of a hospital be, when, a doctor, a trust or any other individual envisions setting it up. The months spent in deriving the identity for this organization involved a lot of back and forth as we weighed how the graphic elements we proposed spread equally well across all media and conveyed the values they stood for. Following the identity design, the print and digital design was created. AMVDS Design Team: Ashvini Menon, Nitya George and Jui Karhadkar Special Thanks: Akash Mahajan Sir, Gangadharan Menon Sir, Dr. Pravina Pawar, Dr. Pratiksha Pawar, Dr. Aishwarya Lachake, Dr. Sneha Shinde, Dr. Sahitra Ghurye, Dr. Nirbha Ghurye, Shweta Humnabadkar, Rasagy Sharma, Garima Sharma and Ganesh Singh Thakur. Contributions: Concept, Logo Design, Print Design, Merchandise Design, Copy Writing Previous Project Next Project

Print Design for Ainak Studios Client Name & Place : Ainak Studios, Jaipur, India Industry: Media Project Release Year: 2015 Project Duration: 1 Month Contributions: Concept, Visual Identity Design, Logo Design, Print Design Young, wise and curious' was how Filmmaker, Suruchi Sharma described her film studio company - Ainak. Ainak required a visual identity. Ainak means ‘spectacle’ in Hindi. The identity is a logotype that shows a curious face with specs. The colours depicted the different genre of film the studio produced. For the business card, she had varied skill sets which she wanted to portray on her business card. The card design we created, has an interactive solution to the same. The skillsets are presented in form of a crossword puzzle, asking the audience to 'discover' the many things she can do. Previous Project Next Project

Print Design for Chettinad Sath Sadhana Client Name & Place : Chettinad Group, Chennai, India Industry: Education Project Release Year: 2020 Project Duration: 2 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Sath Sadhana is a school in Chennai that caters to children and young adults with specialized abilities These are students with Cerebral Palsy, ADHD, ASD and LD. The school offers multi-dimensional programmes leading to the students uninterrupted growth. We re-designed their identity and media. We maintained culturally specific symbols required by the school and put them together in a way that it worked well as identity, on an emotional and practical front for the audience. AMVDS Design Team: Ashvini Menon, Jui Karhadkar and Nitya George. Previous Project Next Project

UX Design for Bark 'N Lounge Client Name & Place : Bark 'N Lounge, Texas, U.S.A Industry: Hospitality Project Release Year: 2016 Project Duration: 3 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Bark 'N Lounge is a dog boarding and day care facility offering long-term boarding and grooming services. The lounge planned undergo a renovation and wanted a new identity to be designed. The new identity was modern and encompassed services offered by B'NL. A tagline and magazine ad. for the brand was also created as a part of the identity design process. Post this, the website design for the brand was created. Website Developer: Shyam, Codecrux, Hyderabad Previous Project Next Project

Informative Wall Painting Initiative Client Name & Place : Studio-Initiated Industry: Education, Environment & Conservation Project Release Year: 2018 Project Duration: 3 Months Contributions: Concept, Illustration G.V Scheme School in Mulund, Mumbai has a compound wall area of around 400 square feet where we painted - the Bamboo Pit Viper Snake, Red Silk Cotton Flower, Crimson Backed Sunbird, Hanuman Langur, Asian Paradise Flycatcher Bird, Painted Stork, Karvi Flower and Small Indian Civet. A 'community-painting weekend' was announced to help us with the wall. AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya and Nitya George Volunteers: Ganesh Singh Thakur, Urvi Bhise, Mokshada Naidu, Ashlesha Gharat, Bhumika Bhurani, Divya Ramesh, Butool Abbas, Shruti Kamath, Aadit Mhatre, Neela Padman, Disha Gawde, Shaina Patel, Frederick Stanley, Bhavayata Shah, Vaibhavi Gala, Tanmay Ghag, Deepali Dahake and Vasudha Pankicer Special Thanks: Mr. Sable (School Principal) Previous Project Next Project

Magazine Cover on Illegal Trade Client Name & Place : Bombay Natural History Society, Mumbai, India Industry: Environment & Conservation Project Release Year: 2018 Project Duration: 1 Month Contributions: Concept, Illustration, Print Design The Hornbill Magazine is published for the members of The Bombay Natural History Society, one of India's oldest organizations working in the field of conservation. This issue cover depicted carried stories on illegal wildlife trade witnessed in all forms. AMVDS Team: Ashvini Menon, Nitya George & Jui Karhadkar Previous Project Next Project

Infographic Label for Chettinad Group Client Name & Place : Chettinad Group, Chennai, India Industry: Education, Environment & Conservation Project Release Year: 2019 Project Duration: 2 Months Contributions: Concept, Illustration, Print Design, Copy Writing Chettinad University had new waste-bins installed across campus to promote segregation of waste. We were to conceptualize the label designs for these, for them to be more compelling and informative for use. The lid area has the list of objects, as per what is usually disposed in campus. The side of the bin reads as the 'label of the bin' as well as 'what the waste will eventually turn into'. Illustrations are created to aid the text on the lid and the sides. AMVDS Design Team: Ashvini Menon, Nitya George and Jui Karhadkar Previous Project Next Project