UX Design for NFL Stats App - Microsoft Internship
Client Name & Place :
Microsoft, Hyderabad, India
Industry:
Information Technology, Sports
Project Release Year:
2014
Project Duration:
3 Months
Contributions:
Concept, Research Study, UI Design, UX Design
I was a part of the internship group-project 'Microsoft Foundry', where our team was asked to create a mobile app for Bing NFL. We used the then applicable, Metro Design System and designed for the Windows Phone. The available apps in the market - Bing Sports, ESPN and NFL Official were studied. We also conducted surveys through our design process.
We created an app which had the following features:-
A Lean back mode (enabling players to sit back and watch the game without distractions, saving battery life in dark mode.)
Unified roster with injury and depth chart
Red zone alert for other (live) games in In-Game Screen
Shareable infographic
Favourite team schedule with calendar integration + Home Page Personalization
One-tap social share for game events
Bing NFL Team:
Designer Interns: Myself & Rasagy Sharma (From NID Ahmedabad and Bangalore Respectively)
Programme Manager Intern: Prateek Dudeja (From XLRI Jamshedpur)
Developer Interns: Lakshit, Hardik, Shubham Kansal & Karan (From IIT Bombay)







