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UX Design for NFL Stats App - Microsoft Internship

Client Name & Place :

Microsoft, Hyderabad, India


Information Technology, Sports

Project Release Year:


Project Duration:

3 Months


Concept, Research Study, UI Design, UX Design

I was a part of the internship group-project 'Microsoft Foundry', where our team was asked to create a mobile app for Bing NFL. We used the then applicable, Metro Design System and designed for the Windows Phone. The available apps in the market - Bing Sports, ESPN and NFL Official were studied. We also conducted surveys through our design process. 

We created an app which had the following features:-

  1. A Lean back mode (enabling players to sit back and watch the game without distractions, saving battery life in dark mode.) 

  2. Unified roster with injury and depth chart 

  3. Red zone alert for other (live) games in In-Game Screen 

  4. Shareable infographic 

  5. Favourite team schedule with calendar integration + Home Page Personalization 

  6. One-tap social share for game events  

Bing NFL Team: 

Designer Interns: Myself & Rasagy Sharma (From NID Ahmedabad and Bangalore Respectively) 

Programme Manager Intern: Prateek Dudeja (From XLRI Jamshedpur) 

Developer Interns: Lakshit, Hardik, Shubham Kansal & Karan (From IIT Bombay)

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