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UX Design for a Microsoft Research Publication Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology Project Release Year: 2019 Project Duration: 2 Weeks Contributions: Concept, UX Design, UI Design The Conversational AI Team at Microsoft required to publish their research findings on the Microsoft Research (MSR) Page. The project was called Personality Chat. How the AI enabled bot, can respond differently to the same question, due to its personality. They reached out to me for designing the UX of the page as it had to have an interactive messaging area. Using the guidelines followed by the other pages on MSR, using hierarchy. Since the page was to serve the Media and Public Relations people more, the more detailed technical aspects were moved to page 2. The following were some decisions taken: The menu bar at the top: This is kept same for consistency across MSR project pages. The header image: I modified an existing Microsoft illustration to suit our need. The header width is reduced so that it uses less space above the fold. The tab group: All of our requirements are fit in here. The landing page will have the interactive bot and some key info with learn more buttons that lead to the other tabs. The interactive area: This example shows 5 bots of which 3 are selected. After selection the bot name shows up on top of its chat screen. "Funny Bot, Professional Bot etc" Displaying 5 bots, with only 3 active at once: The 5 bots are shown as 5 swatches with a tick mark. At all times 3 bots will be selected (either by the user or by default). The question typing area should explicitly have "type here". This acts like a CTA and is more provoking/directing. "The Questions chart" (comes as a pop up) can be hidden under the ? Symbol near the text field. The user can directly select questions from this chart too. Attaching Images - The other square button above the '?' button is the image button / attach button. Previous Project Next Project

Wildlife Illustrations for a Taxi Interior Client Name & Place : Taxi Fabric, Mumbai, India Industry: Transport, Environment & Conservation Project Release Year: 2016 Project Duration: 3 Months Contributions: Concept, Illustration An initiative called Taxi Fabric was started in 2016, where designers were invited to design the interiors of the local Taxis in Mumbai. This design conceptualized and created by me, covered Mumbai's natural landscapes - the forests, the seas, the mangroves, and the lakes. Previous Project Next Project

UI Illustrations for Edelweiss Client Name & Place : Edelweiss, Mumbai, India Industry: Banking & Finance Project Release Year: 2020 Project Duration: 4 Months Contributions: Concept, Illustration Conceptual Illustrations for Edelweiss's onboarding experience, where we depicted various consumer groups benefiting from financial management. The colour palette was derived from their identity guide and the drawing style was kept minimal to suit the white canvas of the web-page background. AMVDS Team: Ashvini Menon, Vaijayanti Ajinkya & Jui Karhadkar Previous Project Next Project

Branding for Chettinad RMH Hostel Client Name & Place : Chettinad Group, Chennai, India Industry: Hospitality Project Release Year: 2020 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Chettinad Rani Meyyammai Hostel was started in the year 1976 with the vision of providing a home away from home. As the hostel underwent a complete infrastructure makeover, a new identity followed by print and digital media were provided. I closely worked with the hostel's team and students to navigate through this design process. Previous Project Next Project

UX Design for Technecon Healthcare Client Name & Place : Technecon Healthcare, Mumbai, India Industry: Healthcare Project Release Year: 2019 Project Duration: 6 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Founded in 1998, Technecon Healthcare is one of India’s most trusted healthcare consultancy firms. One of their key roles is to weigh how feasible would the establishment of a hospital be, when, a doctor, a trust or any other individual envisions setting it up. The months spent in deriving the design involved primary, seconday research and a lot of iterations. Following are a few screens of the responsive website we created. The live website is on https://www.techneconhealthcare.com/ AMVDS Design Team: Ashvini Menon, Nitya George and Jui Karhadkar Developed By: Anant Salgaonkar, Bluish Green Planet Special Thanks: Akash Mahajan Sir, Gangadharan Menon Sir, Dr. Pravina Pawar, Dr. Pratiksha Pawar, Dr. Aishwarya Lachake, Dr. Sneha Shinde, Dr. Sahitra Ghurye, Dr. Nirbha Ghurye, Shweta Humnabadkar, Rasagy Sharma, Garima Sharma and Ganesh Singh Thakur. Contributions: Concept, Logo Design, Print Design, Merchandise Design, Copy Writing Previous Project Next Project

UX Design for a Gaming App - Microsoft Internship Client Name & Place : (Thesis of Masters of Design) Microsoft, Hyderabad, India. Industry: Information Technology, Environment & Conservation Project Release Year: 2014 Project Duration: 6 Months Contributions: Concept, Research, UI Design, UX Design I worked on my Masters in Design (National Institute of Design, Ahmedabad) - Final Project with Microsoft. The idea was to create an application that induces behavioural motivation to take action against climate change. Through the design process this later turned into a gaming app where the user fights the problem of using disposals. Below is the entire thesis document which details out the entire 6 month process. Previous Project Next Project

UX Design for Chettinad Sarvalokaa International Client Name & Place : Chettinad Group, Chennai, India Industry: Education Project Release Year: 2019 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design A re-designed identity for Chettinad Sarvalokaa International School. This symbol is inspired from The Yantra, A Lotus, The Earth's Circle and The Sun Rays which were also a part of the previous identity. The design process involved the school team all along the process. Post the creation of the visual identity, print and digital media were created for the school over a span of three years. AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya, Nitya George and Jui Karhadkar. Photography: Ramnath Chandrasekhar (Stories For Change Studios) Previous Project Next Project

Magazine Cover on Wildlife Conflicts Client Name & Place : Bombay Natural History Society, Mumbai, India Industry: Environment & Conservation Project Release Year: 2018 Project Duration: 1 Month Contributions: Concept, Illustration, Print Design The Hornbill Magazine is published for the members of The Bombay Natural History Society, one of India's oldest organizations working in the field of conservation. This issue focused on human and wildlife conflict. AMVDS Team: Ashvini Menon & Nitya George Previous Project Next Project

Business Card Design for Charcoal Client Name & Place : Charcoal, Bangalore, India Industry: Manufacturing Project Release Year: 2016 Project Duration: 1 Month Contributions: Concept, Illustration, Print Design Charcoal creates premium and futuristic work furniture. Their business card required to be minimal. Taking inspiration from their name, we created several ink explorations. The final visual elegantly mimicked a charcoal piece. The minimal visual style aligns with the form of the desks and seating the company creates. Previous Project Next Project

UX Design for Microsoft Bing Answers Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology Project Release Year: 2015 Project Duration: 1 Year Contributions: Concept, UI Design, UX Design Bing Answers existed on the Desktop Browser. I iterated on and created final designs for Answers on m.bing (Bing on Mobile Browser), Cortana for Desktop, Cortana for Mobile, Proactive and Reactive scenarios. These were created using the Microsoft Metro Design Language for Windows 10. The process of graceful degradation was followed. The following are canvas answers created: Calculator, Converter, Translator, My Stocks, My Flights, Tech Answers, Code Answers [Desktop & Mobile] I also helped iterating and creating designs for New Answer Scenarios for Bing.com. These included - Cricket, Education, Offers, Music and queries on Windows 10 Features. Previous Project Next Project

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Branding for Chettinad Sarvalokaa International School Client Name & Place : Chettinad Group, Chennai, India Industry: Education Project Release Year: 2019 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design A re-designed identity for Chettinad Sarvalokaa International School. This symbol is inspired from The Yantra, A Lotus, The Earth's Circle and The Sun Rays which were also a part of the previous identity. The design process involved the school team all along the process. Post the creation of the visual identity, print and digital media were created for the school over a span of three years. AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya, Nitya George and Jui Karhadkar. Photography: Ramnath Chandrasekhar (Stories For Change Studios) Previous Project Next Project