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Branding for Chettinad Sarvalokaa International School

Client Name & Place :

Chettinad Group, Chennai, India



Project Release Year:


Project Duration:

4 Months


Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design

A re-designed identity for Chettinad Sarvalokaa International School. This symbol is inspired from The Yantra, A Lotus, The Earth's Circle and The Sun Rays which were also a part of the previous identity. The design process involved the school team all along the process. Post the creation of the visual identity, print and digital media were created for the school over a span of three years. 

AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya, Nitya George and Jui Karhadkar. 

Photography: Ramnath Chandrasekhar (Stories For Change Studios)

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