WWF-Delhi commissioned us to design an educational biodiversity wall map (~ 6 x 8 feet) for schools and 8 smaller maps to go along with text books for young students in Bihar. We created 20 illustrations of fauna and 12 of flora to support the larger wall map.

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We were happy that our pitch to anchor the visuals in the state’s folk art - Madhubani in this case - was given a go-ahead, and we were able to take inspiration, to bring Madhubani’s vibrant colour palette and some of its elements to these maps. (A note here, as rightly shared by our Filmmaker friend Suruchi Sharma - authentic Madhubani art, like any traditional folk craft, should rightfully be commissioned to or purchased directly from the folk artisans who are painstakingly keeping these traditional arts alive.)

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Design & Illustration: Ashvini Menon, Jui Karhadkar, Nitya George (Ashvini Menon Visual Design Studio, Mumbai)

WWF Team: Neha Raghav, Sulagna Roy, Radhika Suri, Chetna Singh Kaith

Special Thanks: Rohan Chakravarty

Project Design Year: 2020