We went through a detailed design process to come up with this visual identity for the Youth Conservation Action Network (YOUCAN) based in Chennai. An initiative by the inspiring Ramnath Chandrasekhar and Rachita Sinha to guide young people to improve eco-literacy in schools. We used floral inspiration from the Himalayas for brand graphics. These translated into digital designs for the brand.

Concept & Illustration: Ashvini Menon, Vaijayanti Ajinkya and Nitya George (Ashvini Menon Visual Design Studio, Mumbai)

Project Release Year: 2018