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Print Design for Chettinad RMH Hostel Client Name & Place : Chettinad Group, Chennai, India Industry: Hospitality Project Release Year: 2020 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Chettinad Rani Meyyammai Hostel was started in the year 1976 with the vision of providing a home away from home. As the hostel underwent a complete infrastructure makeover, a new identity followed by print and digital media were provided. I closely worked with the hostel's team and students to navigate through this design process. Previous Project Next Project

Print Design for The Stylish Indian Client Name & Place : The Stylish Indian, Hyderabad Industry: Fashion Project Release Year: 2018 Project Duration: 3 Months Contributions: Concept, Visual Identity Design, Logo Design, Print Design, Copy Writing We were required to design the business card for the founder of The Stylish Indian - An iOS & Android app, that helps you book a stylist. The concept of opening doors of a wardrobe for the business card, aimed to reflect the opening of collaboration possibilities between people who needed help in presenting themselves better and talented stylists of varied levels of experiences. We also created the visual identity of the brand inspired by a bow-tie. AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya and Nitya George Previous Project Next Project

UX Design for Cortana Scenarios Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology Project Release Year: 2015 Project Duration: 1 Year Contributions: Concept, UX Design, UI Design I worked on designing scenarios for Cortana. One of them was 'Surprise Me' which is a series of riddle's Cortana is asking its users. 3 Modified Images for these riddles and a delightful GIF animation for the final reveal of the answer have been created for these scenarios. The scenario was very well received and talked about. I created the design and images required for the riddles. The three screens of the riddles are shared below. Cortana scenarios used various combinations such as Image and Text, Only Text, Text + Image + Action link and Text + Action link for Cortana's other features. I also worked on proposing ideas for First Run Cortana Scenarios for Windows 10. The designs were created using the Microsoft Metro Design Language. Previous Project Next Project

Print Design for Technecon Healthcare Client Name & Place : Technecon Healthcare, Mumbai Industry: Healthcare Project Release Year: 2019 Project Duration: 4 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Founded in 1998, Technecon Healthcare is one of India’s most trusted healthcare consultancy firms. One of their key roles is to weigh how feasible would the establishment of a hospital be, when, a doctor, a trust or any other individual envisions setting it up. The months spent in deriving the identity for this organization involved a lot of back and forth as we weighed how the graphic elements we proposed spread equally well across all media and conveyed the values they stood for. Following the identity design, the print and digital design was created. AMVDS Design Team: Ashvini Menon, Nitya George and Jui Karhadkar Special Thanks: Akash Mahajan Sir, Gangadharan Menon Sir, Dr. Pravina Pawar, Dr. Pratiksha Pawar, Dr. Aishwarya Lachake, Dr. Sneha Shinde, Dr. Sahitra Ghurye, Dr. Nirbha Ghurye, Shweta Humnabadkar, Rasagy Sharma, Garima Sharma and Ganesh Singh Thakur. Contributions: Concept, Logo Design, Print Design, Merchandise Design, Copy Writing Previous Project Next Project

Magazine Design on Bird Migration Client Name & Place : Bombay Natural History Society, Mumbai, India Industry: Environment & Conservation Project Release Year: 2016 Project Duration: 1 Month Contributions: Concept, Illustration, Print Design The Hornbill Magazine is published for the members of The Bombay Natural History Society, one of India's oldest organizations working in the field of conservation. This issue featured the Central Asian Flyway with the cover illustration of Bar-Headed Geese. Special Thanks: Mandar Sawant, BNHS & Hornbill Publication Team, BNHS Previous Project Next Project

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A designer with an admiration for the natural environment working to understand, innovate & impact since 2015. Hi! I am Ashvini Menon. I have been working as a Senior User Experience Designer at Salesforce since 2022 . I have previously run my own social-sector-focused Design Studio for 6.5 years and have worked at Microsoft for 1.5 years. Featured In View All Project Highlights App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview App for National Gallery of Modern Art A Case Study Overview Responsive Website Re-Design for Technecon Healthcare Client Project Overview Responsive Website Re-Design for Chettinad Hari Shree Vidyalayam Client Project Overview Book Design for HLC School Publication Design & Illustration Project Overview Responsive Website Re-Design for Chettinad RMH Hostel Client Project Overview On Social Media View All

Branding for Earthy Route Client Name & Place : Earthy Route, Mumbai, India Industry: Fashion, Environment & Conservation Project Release Year: 2020 Project Duration: 6 Months Contributions: Logo Design, Visual Identity Design, Print Design Earthy Route currently blogs on sustainable living and are an e-commerce clothing company. The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials. The media created were consciously made using as less-polluting-materials on possible. Previous Project Next Project

Branding for Microsoft's AI-Powered Chatbot Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology Project Release Year: 2019 Project Duration: 3 Years Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design Microsoft's Ruuh – was an Indian AI-powered chatbot made in India, for India. Ruuh was personified to like Bollywood, have a sense of humor, have empathy and a grasp of localized knowledge. Ruuh was a virtual friend for about 2.5 million users. Since the inception of the project I, as a part of the Microsoft Cortana & Bing team, helped personify the chat-bot and create an appropriate Indian avatar for the bot. Post the foundation of the Ashvini Menon Visual Design Studio (AMVDS), we continued to work on Ruuh as a collaborator-design-studio. The following was the work created for Ruuh:- 1. Assisting Research (at Microsoft) 2. Avatar Design (at Microsoft) 3. Logo Design Iterations & Final Design (at AMVDS) 4. Visual Guidelines For Mass Communication (at AMVDS) 5. User Interface Design For Chat Screens On Custom Platforms (at AMVDS) 6. Social Media Post Design (at AMVDS) 7. Interactive Messaging Design (at AMVDS) 8. Merchandise Design (at AMVDS) 9. Illustrations For Blogs Written By Team Ruuh (at AMVDS) AMVDS Design Team for Social Media Posts & Blog Illustrations: Ashvini Menon, Vaijayanti Ajinkya and Nitya George. Previous Project Next Project

Branding for Chettinad Sath Sadhana Client Name & Place : Chettinad Group, Chennai, India Industry: Education Project Release Year: 2020 Project Duration: 3 Months Contributions: Concept, Visual Identity Design, Logo Design, UX Design, UI Design, Digital Design, Print Design Sath Sadhana is a school in Chennai that caters to children and young adults with specialized abilities These are students with Cerebral Palsy, ADHD, ASD and LD. The school offers multi-dimensional programmes leading to the students uninterrupted growth. We re-designed their identity and media. We maintained culturally specific symbols required by the school and put them together in a way that it worked well as identity, on an emotional and practical front for the audience. AMVDS Design Team: Ashvini Menon, Jui Karhadkar and Nitya George. Previous Project Next Project

UI Design for Microsoft AI Challenge Certificates Client Name & Place : Microsoft, Hyderabad, India Industry: Information Technology Project Release Year: 2017 Project Duration: 3 Weeks Contributions: Concept, Visual Identity Design, UX Design, UI Design, Digital Design Microsoft AI Challenge India 2018 was an event that encouraged the solving of cutting-edge problems using AI. We conceptualized and created the visual design for the certificate templates. We further extended the visual system to create the prize-winner merchandize. AMVDS Design Team: Ashvini Menon, Vaijayanti Ajinkya and Nitya George. Previous Project Next Project

Illustrations for Reader's Digest Client Name & Place : India Today Group, New Delhi Industry: Literature Project Release Year: 2018 Project Duration: 4 Months Contributions: Concept, Illustration The Reader's Digest is India's largest selling monthly English magazine. Here are some illustrations created for the magazine. Each of these were conceptualized after the drafts of the articles was thoroughly studied. Previous Project Next Project