Branding for Earthy Route
Client Name & Place :
Earthy Route, Mumbai, India
Fashion, Environment & Conservation
Project Release Year:
Logo Design, Visual Identity Design, Print Design
Earthy Route currently blogs on sustainable living and are an e-commerce clothing company. The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials. The media created were consciously made using as less-polluting-materials on possible.