Little Green Trunk

Supriya Tirkey is an illustrator and designer who creates hand-made notebook under her brand - Little Green Trunk. She imagined a small trunk to be the source of all the handmade books the brand created. The identity design aimed at showcasing this.

There is a hand-made appeal to the identity to stand true to the product.

india mumbai logo symbol identity design ashvini amvds little green trunk handmade book binding
The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials.

india mumbai logo symbol identity design ashvini amvds graphic design sustainable development nature earthy circular economy