Identity design for a brand-named Earthy Route. The brand is a brain-child of two creative, passionate and driven individuals. Earthy Route currently blogs on sustainable living and they were actively working towards providing sustainable alternatives through the past year.
The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials.
india mumbai logo symbol identity design ashvini amvds graphic design sustainable development nature earthy circular economy