Ecotism (now called Doesn't Matter) was published every Sunday in The Hindu newspaper. This was a self-initiated cartoon-strip idea that was pitched to the newspaper. It ran from February 2017 to February 2019, publishing 102 cartoon strips. The Ecotism solely dealt with the subject of sustainable-development issues faced in India.
Ashvini Menon Ecotism Cartoon strip Sustainable Development Comic Strip Cartoon Newspaper Humour